February 2012
1 post
3 tags
The 4 Keys to Writing Persuasive Copy Without... →
write like you would talk
This is a good one, alot of the ideas in here seem so easy and natural on the surface but actually pretty tricky to apply on a consistent basis.
More than likely it has to do with the fact that we don’t realize how casually we speak, and when we try to write it forces to figure out why everything comes out wrong.