Thank you for visiting. This is where I share things that I think are interesting, provocative, and/or cool. To make a living, I work hard with the Team of smart folks at DiscoverTec. We help people make things on the web. Better.
May7
Good read, I like the comparison of Intel & Android. I always thought Intel pulled off a once-in-a-generation branding job with how well they positioned themselves top of mind with their customers (which in their formative years was basically the entire modern computing world).
The author put it a great way, they “trained” consumers to look for their brand, and it more than validated the decision to buy their product, they made it seem like a mandatory step in the purchasing process.
Oct26
Why should your (potential) audience care about you?
Sep1
Some may say this doesn’t have much to do with design. I beg to differ. Design is about achieving goals, not decorating elements for the sake of making them pretty.Web design is about influencing the behavior of your visitors, structuring every element on the website around an overall goal, typically selling a product or having visitors sign-up for something. You use design as a tool to achieve and maximize the ultimate strategic goal of your site: to turn visitors into customers.
Really enjoyed this post, people don’t go to websites to look at them anymore, they go there to use them. Even if the goal is to look at stuff, how that activity is facilitated through the site’s structural design as well as the experience of the activity was designed, is what creates conversions.
The car analogy was especially resonant, the concept of looking at design as the process of optimizing goal achievement vs. making something pretty or eye-catching is an important one to learn to get results on today’s web.
