Good read, I like the comparison of Intel & Android. I always thought Intel pulled off a once-in-a-generation branding job with how well they positioned themselves top of mind with their customers (which in their formative years was basically the entire modern computing world).
The author put it a great way, they “trained” consumers to look for their brand, and it more than validated the decision to buy their product, they made it seem like a mandatory step in the purchasing process.
